Increased Consumer Interest Driving the Surfactant Market in India

According to a report ‘Trends and opportunities in surfactants for personal care’ developed by Frost & Sullivan, the middle class is primarily driving the growth in the surfactants market. The use of personal care products by the middle class has increased considerably, resulting in the high sales of these products.

What is a surfactant, anyway?
This substance is responsible for the rich lather and foam that is produced in personal care products that we use in day to day life. This substance is used to allow the lather and foam to easily penetrate the skin and create foam for greater volume. These properties help the personal care product work effectively on the users’ skin.Surfactants are present in a variety of products such as body washes, shampoos, lotion and many other personal care products. There has been much research regarding the safety of these substances and all studies have termed them safe for the skin.

The sales in the Indian surfactant market are majorly dependent on consumption by the middle class. Moreover, with the introduction of specialty products in home-care, personal and industrial segments are making an entry into the market and sales figures are rising. New and improved products are also attracting more buyers, and brands have been stressing on the innovation of new products.

This Frost & Sullivan study has generally covered the surfactants market in India and has also emphasized the personal care surfactants segment. It is pointed out that the surfactants market in India gathered total revenues of $2,278 million in the year 2013. It is estimated that seeing the growth rate, the industry is likely to reach $3,748 million by 2017. This growth rate is pegged at 13 percent every year. On the other hand, it is predicted that the personal care surfactants market in India may earn revenues to the tune of $547 million growing at 23 percent until 2017.

The reasons cited for the increased sales figures are the increasing awareness regarding self-grooming and personal hygiene. The growth is also attributed to the new additions in the consumer segment. Men as well as older people are also now more aware of personal care products.

Products specific to the Indian market

Indian consumers have specific preferences and this has been tapped by personal care product manufacturing companies. Oil-free and fairness products have a huge demand in the Indian market and companies are bringing out a large number of such beauty care creams and face washes. Even many variations of shampoos for different hair types, such as Biotin shampoos, has been in demand. These products are also seeing a huge demand on the online platform. Companies targeting Indian consumers are increasingly producing customized products. The press release issued by the research firm says, “Multifunctional surfactants are likely to gain widespread acceptance in the Indian consumer segment, especially in the home care segment. Non-ionic surfactants with their inherent bio-friendly properties and degradability are also expected to make headway in the Indian market over the next four years.”

There are about 750 million users of consumer care products and this number is expected to only increase in the coming times. Various fast moving consumer goods (FMCG) companies are looking at newer ways to tap this growing segment.

The Role of Amino Acids in Your Health – How Supplements can help

Amino acids are an essential part of protein, the building blocks of your body. One needs to have sufficient intake of these to maintain good health. The amino acids are adaptable structural blocks of the body as they form muscles, limbs, glands, hair and nails. Our body needs 20 essential amino acids to not only function as structural blocks of protein but play an important role in metabolism as well. The body naturally produces many of these amino acids, but the ones it does not produce must be supplemented from food sources or health supplements. For sports professionals and in particular bodybuilders, these supplements are very useful to build muscle mass on a calorie-restricted special diet.

Amino Acid Supplements Outperform Antidepressants

Functioning of Amino acids in our Body
Amino acids are basically molecules that contain protein. Thus, there are 20 types of essential proteins that the body must produce to develop various body structures. Corresponding to these proteins, there are 20 different amino acids in the body. Other than being essential for muscular growth of athletes, some other essential functions of amino acids include:

• Formation and processing of antibodies to guard the body against bacteria and viruses
• Formation of nucleoproteins for production of new body cells and rebuilding of tissues
• Transfer of oxygen from lungs to all parts of the body
• Growth of enzymes in the body for proper functioning of the hormonal system
• Improved protein synthesis
• Maintenance of positive nitrogen balance in the body
• Support for repair, recovery, growth and maintenance of lean muscles

How to get the maximum benefits out of amino acid supplements
You should always consult your healthcare provider before taking any kind of health supplement and the same is true for amino acid supplements as well. However, if you take this supplement from a reputable health product manufacturer, you can expect the benefits mentioned above. Bear in mind that any of these health supplements are not meant to cure, treat or even prevent any disease. Moreover, before purchasing any supplement with due permission from your doctor, make sure it does not contain the following harmful ingredients:

• Artificial color
• Starch
• Artificial flavor
• Preservatives
• Wheat or Gluten
• Corn
• Substances containing yeast
• Sugar

Soyabean oil and milk can be a part of the supplement. Amino acids supplements in India are available from some reputable manufacturers who provide the same at their online store.

Munch Healthy and Get Wealthy

The Dalai Lama once said “Man surprised me most about humanity. Because he sacrifices his health in order to make money. Then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the present; the result being that he does not live in the present or the future; he lives as if he is never going to die, and then dies having never really lived.”

This is somewhat true, don’t you think? I mean, we strive for a brighter future ignoring our health and nutrition at times, resulting in poor physical and emotional health. It is important that we take a balanced diet with a bit of exercise that will not only make our body fit, but also provide us with a relaxed mind. Remember, a healthy mind resides in a healthy body. A healthy diet includes most essential nutrients, but then some of them have to be consumed as supplements to oudaily diet. Omega 3 is one of those with loads of benefits and it’s a must for all workaholics. Buy omega 3 supplements  online with a single click and watch your life change!

A hearty affair:  Good for the heart, it improves the cardiac health of an individual. It reduces the chance of cardiac diseases and fatal cardiac events.

The autism wonder: Omega 3 supplements have proved to be beneficial for children with autism. It has a therapeutic effect and is often used as a treatment for it.

The Diabetes deal:  Omega 3 is also beneficial for people with type 2 diabetes.

With increasing stress and deadlines to meet, people tend to ignore even the basics of good nutrition and a healthy lifestyle.  However, with high-quality diet supplements available in the market, it is much easier to maintain good health.
Omega 3 supplements offer you more than you can ask for. It offers a range of benefits to those who consume it in reasonable amounts. Depression, poor eye health and asthma are a few conditions that can be managed better if you buy omega 3 supplements. However, it is advisable to consult a medical expert before taking it. In Online stores, you can buy a range of supplements for different benefits. Click and explore!

Go Green with Herbal Beauty Care Products

The Indian herbal industry is estimated to double to Rs 15,000 crore by 2015, according to a study commissioned by the Associated Chamber of Commerce and Industry (ASSOCHAM). This reflects great demand in herbal beauty care products India. Herbal cosmetics have always attracted consumers due to its natural ingredients and lesser side effects.

Indians, for generations, have been using herbs for enhancing beauty. In the early days, turmeric, sandalwood, rose petals and other herbs were used to bring glow to the skin. Henna was used to color the hair and natural perfumes to influence the surroundings. Also, aloe vera, a magical plant, had served both medicinal and beauty purposes. Now the change in lifestyle, busy schedules and urbanization has made it difficult to find the herbs.. This raised the need for companies to formulate the ancient beauty recipes into the form of beauty products that are easy to carry and apply.

Consumers are now becoming conscious about the ingredients that go into the products. The companies are conducting extensive research on herb/plant selection, complex extraction process, combination of ingredients, professional formulation and clinical testing. The companies also ensuring the packaging material quality to avoid any adverse effect.

During the last decade, many players have emerged in the cosmetics industry. This industry offers a plethora of herbal beauty care products in the form of soaps, shampoos, oil, lotions, creams and gels.  These products are safe for skin, hair and nail care. The availability of products in various forms with different base ingredients widens the customer base.

Every customer has a different requirement. Roaming from one retail store to another in search of the right product is time consuming. On the contrary, shopping online is time saving. Over the internet, you can find numerous stores offering herbal beauty care products. The stores can help you in saving money as they organize clearance sales, announce promotional activities and offer discounts. Select the store, pick the products, check for the deal /discount and finally make the payment. Within the promised time period your beauty enhancing products will be delivered to your doorstep.

Add charm to your beauty with non-toxic and eco-friendly herbal beauty care products.

3 Tips for Weight Management Enthusiasts

Many people disdain being overweight as they feel it affects their appearance and how others perceive them. On the contrary, being overweight is more about health rather than looks. Being overweight can have serious effects on one’s health. Excessive weight can lead to problems like diabetes, asthma, high blood pressure, sleep disorders, mood swings, a low self-esteem and depression.

How do we define an “overweight” person?
When people consume more calories than they can utilize or burn, the extra calories are stored as fat in their body. These extra calories pose no threat, but when a pattern of consuming these extra calories carries on over a period of time, it leads to a high accumulation of fat in the body. Such people are referred to as “overweight” or “obese”. Over a period of time, such people develop weight-related health issues.

How to tackle the problem?
People often get tempted to try crash weight management diets, which can turn out to be ineffective in the long run. In fact, some of them could do more harm than good. Rather than following a weight loss diet, one should strive for a healthy weight loss program that is more sustaining and effective.

3 Quick Weight Loss Tips:

•  Fats– Lesser the better! Although our body needs some amount of fat in our diet, for obese people, consuming even in moderation can lead to high blood pressure, stroke, heart diseases and more evils. Saturated fats, found in cakes, fatty meat, pastries, fried food must be avoided. People may consume more of unsaturated fats such as those found in fish (Omega-3), Olive oil, avocado and more.
•  Dairy products– It is good to consume low fat dairy products such as toned milk, cottage cheese and skimmed milk yogurt. These boost metabolism too.
•  Protein – Never miss your share of protein, which is a muscle and tissue-building nutrient. However, excessive animal protein can injure some organs, so it must be taken in moderation.

Following the above tips can help one shed excessive weight. Further, one can buy weight management diet products such as fat burners, diet shake powders, or diet capsules. One can search online and find very helpful reference material and weight loss advice. Many online retailers offer effective and reliable weight loss products. It is essential to choose reputed, tested products for effective and healthy weight management.