Increased Consumer Interest Driving the Surfactant Market in India

According to a report ‘Trends and opportunities in surfactants for personal care’ developed by Frost & Sullivan, the middle class is primarily driving the growth in the surfactants market. The use of personal care products by the middle class has increased considerably, resulting in the high sales of these products.

What is a surfactant, anyway?
This substance is responsible for the rich lather and foam that is produced in personal care products that we use in day to day life. This substance is used to allow the lather and foam to easily penetrate the skin and create foam for greater volume. These properties help the personal care product work effectively on the users’ skin.Surfactants are present in a variety of products such as body washes, shampoos, lotion and many other personal care products. There has been much research regarding the safety of these substances and all studies have termed them safe for the skin.

The sales in the Indian surfactant market are majorly dependent on consumption by the middle class. Moreover, with the introduction of specialty products in home-care, personal and industrial segments are making an entry into the market and sales figures are rising. New and improved products are also attracting more buyers, and brands have been stressing on the innovation of new products.

This Frost & Sullivan study has generally covered the surfactants market in India and has also emphasized the personal care surfactants segment. It is pointed out that the surfactants market in India gathered total revenues of $2,278 million in the year 2013. It is estimated that seeing the growth rate, the industry is likely to reach $3,748 million by 2017. This growth rate is pegged at 13 percent every year. On the other hand, it is predicted that the personal care surfactants market in India may earn revenues to the tune of $547 million growing at 23 percent until 2017.

The reasons cited for the increased sales figures are the increasing awareness regarding self-grooming and personal hygiene. The growth is also attributed to the new additions in the consumer segment. Men as well as older people are also now more aware of personal care products.

Products specific to the Indian market

Indian consumers have specific preferences and this has been tapped by personal care product manufacturing companies. Oil-free and fairness products have a huge demand in the Indian market and companies are bringing out a large number of such beauty care creams and face washes. Even many variations of shampoos for different hair types, such as Biotin shampoos, has been in demand. These products are also seeing a huge demand on the online platform. Companies targeting Indian consumers are increasingly producing customized products. The press release issued by the research firm says, “Multifunctional surfactants are likely to gain widespread acceptance in the Indian consumer segment, especially in the home care segment. Non-ionic surfactants with their inherent bio-friendly properties and degradability are also expected to make headway in the Indian market over the next four years.”

There are about 750 million users of consumer care products and this number is expected to only increase in the coming times. Various fast moving consumer goods (FMCG) companies are looking at newer ways to tap this growing segment.

Cutting above the rest with your Hair

What kind of hair you have? Ravishing long and straight hair, short or curly hair? Each of these hair types looks special because of its own uniqueness. Long hair is particularly difficult to maintain since the issues such as roughness in hair, drying it up when gets wet, unevenness, hair fall, difficulties in brushing need to be thwarted with patience and care. On the other hand, managing shorter hair is a much simpler proposition. Though for both types of hair one thing is explicitly common, which is having proper nutrition is must for both. Now, you may wonder why on earth your hair needs nutrition when you are having sufficient nutrition through regular food intake. The reason being, nutrition is equally important for your hair as it is for your body. Your hair need to be washed, cleaned and nourished on regular basis to keep it healthy, uncluttered, smooth and shiny. If you buy biotin shampoo, it will work as a comprehensive solution to all your hair issues and help you maintain a healthy hair for a long time.

Now, the most important question; is the shampoo that you have been using for long is good enough to take care of all the issues and can it provide the right nutrition to your hair? Most of the widely-advertised shampoo brands self-proclaim to be the best, though reality proves otherwise. Most of these shampoos don’t even fulfill the basic requirements that are essential to keep your hair healthy without any hassle. Here all their claims fall flat. Using biotin shampoo will make your hair thicker, fuller and smooth since it has pH balance and strengthens your hair root to have more volume. This shampoo has the key ingredient called biotin for hair nourishment, and can help to replenish hair with essential nutrients. Furthermore, this shampoo does not contain any artificial colors or artificial fragrances. As a super supplement for your hair, biotin keeps rejuvenating your scalp and hair with important components such as Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Lauryl Sulfate, Cocamide DEA and many others.

If you are facing hair fall issue, biotin can help with hair re-growth since it is capable of strengthening the hair follicles, which are important for hair growth. Biotin shampoo helps the hair shaft become stronger and does not let the hair break off or split at the ends. The enriched formula of this shampoo add great luster to your hair that you may not have witnessed before.